Nonprofit marketing: marketing management for charitable and nongovernmental organizations
"Perhaps now more than ever, effective marketing is crucial in successfully managing a nongovernmental organization. A nonprofit organization that is effectively using marketing strategies is better positioned to present a consistent and memorable image of its cause to policy makers, funding or...
| Main Authors: | , , |
|---|---|
| Institution: | ETUI-European Trade Union Institute |
| Format: | TEXT |
| Language: | English |
| Published: |
London
2006
Sage Publications |
| Subjects: | |
| Online Access: | https://www.labourline.org/KENTIKA-017812483509-Nonprofit-marketing-marketing-.htm |
