Authenticity: what consumers really want
"Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy s...
| Main Authors: | , |
|---|---|
| Institution: | ETUI-European Trade Union Institute |
| Format: | TEXT |
| Language: | English |
| Published: |
Boston, Ma.
2007
Harvard Business Press |
| Subjects: | |
| Online Access: | https://www.labourline.org/KENTIKA-19111729124919399019-authenticity-what-consumers-re.htm |
