Social marketing casebook
"Social Marketing Casebook brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world. Each case study is explored from the scoping and research stage right through to evaluation, providing the reader with a complete overview...
| Main Authors: | , , |
|---|---|
| Institution: | ETUI-European Trade Union Institute |
| Format: | TEXT |
| Language: | English |
| Published: |
London
2011
Sage Publications |
| Subjects: | |
| Online Access: | https://www.labourline.org/KENTIKA-19119926124919371089-Social-marketing-casebook.htm |
