Lee, N. R., & Kotler, P. (2011). Social marketing: Influencing behaviors for good. 4th ed. London.
Chicago Style (17th ed.) CitationLee, Nancy R., and Philip Kotler. Social Marketing: Influencing Behaviors for Good. 4th Ed. London, 2011.
MLA (8th ed.) CitationLee, Nancy R., and Philip Kotler. Social Marketing: Influencing Behaviors for Good. 4th Ed. London, 2011.
Warning: These citations may not always be 100% accurate.