Social marketing: influencing behaviors for good. 4th ed.
"This is the definitive textbook for the planning and implementation of programs designed to bring about social change. The authors take key marketing principles and show readers how to apply them to campaigns and efforts to improve health, decrease injuries, protect the environment, build comm...
| Main Authors: | , |
|---|---|
| Institution: | ETUI-European Trade Union Institute |
| Format: | TEXT |
| Language: | English |
| Published: |
London
2011
Sage Publications |
| Subjects: | |
| Online Access: | https://www.labourline.org/KENTIKA-19122832124919400149-Social-marketing-influencing-b.htm |
