The digital public. How algorithmic processes influence social discourse

"Essentially this paper answers three key questions relating to public communication and opinion in the digital age: 1. Media transformation: How is public discourse changing because of the new digital platforms through which many people now receive socially relevant information? When all age...

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Main Authors: Lischka, Konrad, Stöcker, Christian
Institution:ETUI-European Trade Union Institute
Format: TEXT
Language:English
Published: Gütersloh 2017
Bertelsmann Stiftung
Subjects:
Online Access:https://www.labourline.org/KENTIKA-19287314124910055969-The-digital-public.-How-algori.htm
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author Lischka, Konrad
Stöcker, Christian
author_facet Lischka, Konrad
Stöcker, Christian
collection Library items
description "Essentially this paper answers three key questions relating to public communication and opinion in the digital age: 1. Media transformation: How is public discourse changing because of the new digital platforms through which many people now receive socially relevant information? When all age groups are considered, intermediaries driven by algorithmic processes, such as Google and Facebook, have had neither a large nor defining influence on how public opinion is formed, compared to editorially driven media such as television. These intermediaries judge the relevance of content based on the public’s immediate reaction to a much greater degree than do traditional media. 2. Social consequences: In terms of quality and diversity, is the information that reaches people via these new channels suitable for the formation of basic democratic attitudes and does it promote participation? Use of these intermediaries for forming public opinion is leading to a structural change in public life. Key factors here are the algorithmic processes used as a basic formational tool and the leading role that user reactions play as input for these processes. Since they are the result of numerous psychological factors, these digitally assessed and, above all, impulsive public reactions are poorly suited to determining rele-vance in terms of traditional social values. These values, such as truth, diversity and social integration, have served in Germany until now as the basis for public opinion and public life as formed by editorial media. 3. Solutions: How can the new digital platforms be designed to ensure they promote participation? Algorithms that sort content and personalize how it is assembled form the core of the complex, interde-pendent process underlying public communication and the formation of public opinion. That is why solutions must be found here first. The most important areas that will need action in the foreseeable fu-ture are facilitating external research and evaluation, strengthening the diversity of algorithmic processes, anchoring basic social values (e.g. by focusing on professional ethics) and increasing awareness among the public."
format TEXT
id 19287314124910055969_1e4a72e3943c4ac6aab78c919ede5945
institution ETUI-European Trade Union Institute
is_hierarchy_id 19287314124910055969_1e4a72e3943c4ac6aab78c919ede5945
is_hierarchy_title The digital public. How algorithmic processes influence social discourse
language English
physical 8 p.
Digital
publishDate 2017
publisher Gütersloh
Bertelsmann Stiftung
spellingShingle Lischka, Konrad
Stöcker, Christian
communication
public opinion
social participation
digitalisation
The digital public. How algorithmic processes influence social discourse
thumbnail https://www.labourline.org/Image_prev.jpg?Archive=131348095952
title The digital public. How algorithmic processes influence social discourse
topic communication
public opinion
social participation
digitalisation
url https://www.labourline.org/KENTIKA-19287314124910055969-The-digital-public.-How-algori.htm