Incongruity between ads and consumer expections of advertising / . Discrepantie tussen reclames en consumentenverwachtingen ten aanzien van reclame
Met samenvatting: Discrepantie tussen reclames en consumentenverwachtingen ten aanzien van reclame. Proefschrift Rotterdam 2002.
| Institution: | International Institute of Social History |
|---|---|
| Format: | TEXT |
| Published: |
Erasmus Universiteit,
2002
Rotterdam : |
| Subjects: | |
| Online Access: | http://hdl.handle.net/10622/F947AAE3-EB2A-4402-93CF-EE48B2904BC8 |
| _version_ | 1771405154444115968 |
|---|---|
| collection | Books and Brochures on Social History from IISH Library, 1500-2013 |
| dateSpan | 2002 |
| description | Met samenvatting: Discrepantie tussen reclames en consumentenverwachtingen ten aanzien van reclame.
Proefschrift Rotterdam 2002. |
| format | TEXT |
| genre | libraryUnit |
| id | bulk_ED5BF417-58A6-4169-A7D0-8233AF64F79D |
| institution | International Institute of Social History |
| publishDate | 2002 |
| publisher | Erasmus Universiteit, Rotterdam : |
| spellingShingle | Incongruity between ads and consumer expections of advertising / . Discrepantie tussen reclames en consumentenverwachtingen ten aanzien van reclame |
| title | Incongruity between ads and consumer expections of advertising / . Discrepantie tussen reclames en consumentenverwachtingen ten aanzien van reclame |
| url | http://hdl.handle.net/10622/F947AAE3-EB2A-4402-93CF-EE48B2904BC8 |