“…The author, who was Deming's pupil at the New York University Graduate School of Business, and who is now his assistant there, sets out the 14 basic principles of Deming's approach to management. …”

“…An essential guide for any business seeking to use design thinking as a problem–solving tool as well as a business method to transform companies and cultures The framework is based on work developed by the author for an executive program in Design Thinking taught in Harvard Graduate School of Design Author Idris Mootee is a management guru and a leading expert on applied design thinking Revolutionize your approach to solving your business?…”