Belching out the devil: global adventures with coca-cola

"Coca-Cola and its logo are everywhere. In our homes, our workplaces, even our schools. It is a company that sponsors the Olympics, backs US presidents and even re-brands Santa Claus. A truly universal product, it has even been served in space. From Istanbul to Mexico City, Mark travels the glo...

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Bibliographic Details
Main Author: Thomas, Mark
Institution:ETUI-European Trade Union Institute
Format: TEXT
Language:English
Published: London 2009
Ebury Press
Subjects:
Online Access:https://www.labourline.org/KENTIKA-19186788124919049609-Belching-out-the-devil-global-.htm
Description
Summary:"Coca-Cola and its logo are everywhere. In our homes, our workplaces, even our schools. It is a company that sponsors the Olympics, backs US presidents and even re-brands Santa Claus. A truly universal product, it has even been served in space. From Istanbul to Mexico City, Mark travels the globe investigating the stories and people Coca-Cola’s iconic advertising campaigns don’t mention. Child labourers in the sugar cane fields of El Salvador. Indian workers exposed to toxic chemicals. Colombian union leaders falsely accused of terrorism and jailed alongside the paramilitaries who want to kill them. And many more..."
Physical Description:XVIII, 364 p.
Paper