“…2007 1960-2000 "Promote people not stereotypes - EOC campaign, 2007" [EP0192], 2007 In May 2007, the Equal Opportunities Commission launched a Promote People not Stereotypes campaign to challenge the myths and stereotypes surrounding Bangladeshi, Pakistani and Caribbean women in the workplace. …”

“…"In the following we aim to approach the question of why, in most domains of professional and economic life, women are more vulnerable than men to becoming targets of prejudice and discrimination by proposing that one important cause of this inequality is the presence of gender stereotypes in many domains of society. We describe two approaches employed to measure gender stereotypes: An explicit questionnaire based on rating scales and a newly developed Implicit Association Test assessing gender stereotypes representing instrumentality (i.e., agency) and expressivity (i.e., communion). …”