Juul

Juul Labs, Inc. (, stylized as JUUL Labs) is an American electronic cigarette company that spun off from Pax Labs in 2017. Juul Labs makes the Juul electronic cigarette, which atomizes nicotine salts derived from tobacco supplied by one-time use cartridges.

Juul Labs was co-founded by Adam Bowen and James Monsees and is headquartered in San Francisco. Altria (formerly Philip Morris Companies) acquired a 35% stake in Juul Labs for $12.8 billion on December 20, 2018. Juul received a $2 billion bonus to distribute among its 1,500 employees.

After a large social media marketing campaign, Juul became the most popular e-cigarette in the United States by the end of 2017 and had a market share of 72% as of September 2018. Juul also purchased ad space in ''Seventeen'' magazine, and on the Nick Jr. Channel TV network. According to documents obtained by the Massachusetts Attorney General's office, Juul bought ads on seventeen different educational, gaming, and crafting sites directed towards middle and high school students. Its widespread use by young people has triggered concern from the public health community and multiple investigations by the U.S. Food and Drug Administration (FDA). Given the high nicotine concentrations in Juul, the potential health consequences of its use by young people could be more severe than those from their use of other e-cigarette products.

In 2018, per an investigation by the FDA, Juul agreed to pull certain flavored cartridges (which could entice underage use) from the market. In 2019, the company reached a settlement with the Center for Environmental Health, under which it agreed to scale back and restrict its marketing efforts to those who are appropriately aged. By July 2020, Juul's market share fell to 42% and as of September 2022, it was 28%. A 2022 survey found that Juul is the third most popular e-cigarette brand among middle-school and high-school students, used by 22% of e-cigarette users. On June 23, 2022, the FDA denied authorization for Juul to continue selling its products in the United States, and issued Marketing Denial Orders banning any further marketing or sale of the products effective immediately. That order was blocked by the U.S. Court of Appeals in Washington, D.C. the next day. Provided by Wikipedia