Platform revolution: how networked markets are transforming the economy - and how to make them work for you

"Facebook, PayPal, Alibaba, Uber-these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a...

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Bibliographic Details
Main Authors: Parker, Geoffrey G., Van Alstyne, Marshall W., Choudary, Sangeet Paul
Institution:ETUI-European Trade Union Institute
Format: TEXT
Language:English
Published: New York 2016
W.W. Norton & Company
Subjects:
Online Access:https://www.labourline.org/KENTIKA-785612450389-Platform-revolution-how-networ.htm
Description
Summary:"Facebook, PayPal, Alibaba, Uber-these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. When a company like Uber connects drivers with passengers, everybody wins- except traditional taxi companies, which are scrambling to survive. Assumptions about operations, finance, strategy and innovation all change. Platform Revolution explores the what, how and why of this revolution and provides the first "owner's manual" for creating a platform marketplace. Revealing the strategies behind some of today's rising platforms, the authors explain how entrepreneurs-and traditional companies- can thrive in this new world. In cases as diverse as shoes, spices, dating, energy, home appliances and education, Platform Revolution provides the essential guide to unlocking the potential of an economic landscape transformed."
Physical Description:336 p.
Paper