European business. 2nd ed.
"Fully revised and updated, this new edition of an already well-established text is easy to use, engagingly written and contains a wealth of pedagogical features. Exploring the European business environment; paying particular attention to the role of member states and how Europe interacts with...
| Main Authors: | , |
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| Institution: | ETUI-European Trade Union Institute |
| Format: | TEXT |
| Language: | English |
| Published: |
Abingdon
2006
Routledge |
| Subjects: | |
| Online Access: | https://www.labourline.org/KENTIKA-19118317124919365999-european-business.-2nd-ed..htm |
| Summary: | "Fully revised and updated, this new edition of an already well-established text is easy to use, engagingly written and contains a wealth of pedagogical features. Exploring the European business environment; paying particular attention to the role of member states and how Europe interacts with the rest of the world, the authors examine what is unique about the European business environment – integration - how it has affected the strategy and behaviour of businesses with a European presence.
New to this edition is:
- new material on the single European market, the single currency and related policy issues
- issues not dealt with elsewhere such as the European consumer, entrepreneurship, sustainability and Europe’s relationship with emerging economies like China
- an attractive new design and new pedagogical features, including numerous topical case studies to illustrate the themes explored, chapter objectives, discussion questions, boxed supporting information and extensive further reading and resources
- a companion website to provide extra material for students and lecturers
European Business is an essential read for all students of international business." |
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| Physical Description: | 456 p. Paper |