Entry strategies for international markets
"The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical adv...
| Main Author: | |
|---|---|
| Institution: | ETUI-European Trade Union Institute |
| Format: | TEXT |
| Language: | English |
| Published: |
San Francisco
1998
Jossey-Bass |
| Subjects: | |
| Online Access: | https://www.labourline.org/KENTIKA-19120760124919489429-entry-strategies-for-internati.htm |
| Summary: | "The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan." |
|---|---|
| Physical Description: | 269 p. Paper |