Entry strategies for international markets
"The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical adv...
| Main Author: | |
|---|---|
| Institution: | ETUI-European Trade Union Institute |
| Format: | TEXT |
| Language: | English |
| Published: |
San Francisco
1998
Jossey-Bass |
| Subjects: | |
| Online Access: | https://www.labourline.org/KENTIKA-19120760124919489429-entry-strategies-for-internati.htm |
| _version_ | 1771659902431789056 |
|---|---|
| author | Root, Franklin R. |
| author_facet | Root, Franklin R. |
| collection | Library items |
| description | "The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan." |
| format | TEXT |
| id | 19120760124919489429_b9596f189b404baba2f1e00e1bbe7d08 |
| institution | ETUI-European Trade Union Institute |
| is_hierarchy_id | 19120760124919489429_b9596f189b404baba2f1e00e1bbe7d08 |
| is_hierarchy_title | Entry strategies for international markets |
| language | English |
| physical | 269 p. Paper |
| publishDate | 1998 |
| publisher | San Francisco Jossey-Bass |
| spellingShingle | Root, Franklin R. business strategy international market Entry strategies for international markets |
| title | Entry strategies for international markets |
| topic | business strategy international market |
| url | https://www.labourline.org/KENTIKA-19120760124919489429-entry-strategies-for-internati.htm |