Entry strategies for international markets

"The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical adv...

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Bibliographic Details
Main Author: Root, Franklin R.
Institution:ETUI-European Trade Union Institute
Format: TEXT
Language:English
Published: San Francisco 1998
Jossey-Bass
Subjects:
Online Access:https://www.labourline.org/KENTIKA-19120760124919489429-entry-strategies-for-internati.htm

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