Health and safety campaigning : getting the message across
"Based on a survey of OSH campaign specialists across Europe, this manual provides a step-by-step guide to how to plan and run effective promotional campaigns, regardless of the size of your organisation. Contrary to popular opinion, it isn’t complicated. You just have to get the ‘mix’ right, i...
| Institution: | ETUI-European Trade Union Institute |
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| Format: | TEXT |
| Language: | English |
| Published: |
Luxembourg
2001
Office for Official Publications of the European Communities |
| Subjects: | |
| Online Access: | https://www.labourline.org/KENTIKA-19201207124910294899-Health-and-safety-campaigning-.htm |
| Summary: | "Based on a survey of OSH campaign specialists across Europe, this manual provides a step-by-step guide to how to plan and run effective promotional campaigns, regardless of the size of your organisation. Contrary to popular opinion, it isn’t complicated. You just have to get the ‘mix’ right, including the right messages, target audiences and other factors."
In the first part of the manual you’ll find general advice that applies to all organisations involved in OSH, big and small. More specific suggestions and information, including how to write press releases and deal with external Agencies, can be found in the second part. In the appendices, we include a series of case studies. |
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| Physical Description: | 81 p. Paper |