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The American Experience: Mr. Sears' Catalogue

A documentary film about two watch salesmen, Richard W. Sears and Alva Roebuck, who revolutionized the marketing of merchandise in the United States and built a world-class corporation in the process. Highlights include commentary by historians, shots of early Sears catalogue items, archival photogr...

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Bibliographic Details
Institution:Open Society Archives at Central European University
Language:English
Subjects:
[Nationalisms/Autonomist and Separatist movements, Feminist movements/Women's movements, Environmentalist and anti-nuclear movements, Human rights organizations, Sexualities/LGBT movements, Military Conflicts and Activities, Censorship, Capitalism/Anti-capitalist movements/anti-globalization movements]
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Online Access:http://hdl.handle.net/10891/osa:6dc3408b-7b8e-440d-a14a-780dcf810ed3
Description
Summary:A documentary film about two watch salesmen, Richard W. Sears and Alva Roebuck, who revolutionized the marketing of merchandise in the United States and built a world-class corporation in the process. Highlights include commentary by historians, shots of early Sears catalogue items, archival photographs, and film footage.

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