Edna studena koka-kola prez studenata voina . A Cold Coke in the Days of the Cold War
Verzio FF submission Duration: 00:56:00 This is a story of how Coca-Cola has entered Bulgaria during the time of Communist regime in the mid-1960s. Till 1965 the communist propaganda described Coca- Cole as an alcoholic drink of the American soldiers. Bulgaria happened to be the very first socialist...
| Other Authors: | , , |
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| Institution: | Open Society Archives at Central European University |
| Language: | Bulgarian |
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Bulgaria
2005
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10891/osa:30166706-b2e3-4158-96d0-eff7601f9729 |
| Summary: | Verzio FF submission
Duration: 00:56:00
This is a story of how Coca-Cola has entered Bulgaria during the time of Communist regime in the mid-1960s. Till 1965 the communist propaganda described Coca- Cole as an alcoholic drink of the American soldiers. Bulgaria happened to be the very first socialist country where Coca-Cola has succeeded to break the ideological rules by having a trade contract and opening bottling factories. The contract was possible due to initiative of Mr. Toncho Michajlov, who has made the first contact with the Coca-Cola Company in 1965 with Mr. Alexander Makinsky. This is a story of a battle - the battle between the propaganda type of economy and the free market economy, a battle between the ideological communist society and the enterpreneur spirit. A story about the unknown sides of the communist history and the times of the Cold War. |
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| Published: | 2005 |