Edna studena koka-kola prez studenata voina . A Cold Coke in the Days of the Cold War

Verzio FF submission Duration: 00:56:00 This is a story of how Coca-Cola has entered Bulgaria during the time of Communist regime in the mid-1960s. Till 1965 the communist propaganda described Coca- Cole as an alcoholic drink of the American soldiers. Bulgaria happened to be the very first socialist...

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Bibliographic Details
Other Authors: Atanassova, Evgenia, Nedeva, Irina, Petrov, Damian
Institution:Open Society Archives at Central European University
Language:Bulgarian
Published: Bulgaria 2005
Subjects:
Online Access:http://hdl.handle.net/10891/osa:30166706-b2e3-4158-96d0-eff7601f9729
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author2 Atanassova, Evgenia
Nedeva, Irina
Petrov, Damian
author_facet Atanassova, Evgenia
Nedeva, Irina
Petrov, Damian
collection OSA Film Library
dateSpan 2005
description Verzio FF submission Duration: 00:56:00 This is a story of how Coca-Cola has entered Bulgaria during the time of Communist regime in the mid-1960s. Till 1965 the communist propaganda described Coca- Cole as an alcoholic drink of the American soldiers. Bulgaria happened to be the very first socialist country where Coca-Cola has succeeded to break the ideological rules by having a trade contract and opening bottling factories. The contract was possible due to initiative of Mr. Toncho Michajlov, who has made the first contact with the Coca-Cola Company in 1965 with Mr. Alexander Makinsky. This is a story of a battle - the battle between the propaganda type of economy and the free market economy, a battle between the ideological communist society and the enterpreneur spirit. A story about the unknown sides of the communist history and the times of the Cold War.
genre libraryUnit
geographic Bulgaria
id bulk_ED54A628-10AF-4517-A669-D3215D80DDB3
institution Open Society Archives at Central European University
language Bulgarian
publishDate 2005
publisher Bulgaria
spellingShingle Edna studena koka-kola prez studenata voina . A Cold Coke in the Days of the Cold War
[Documentary film]
title Edna studena koka-kola prez studenata voina . A Cold Coke in the Days of the Cold War
topic [Documentary film]
url http://hdl.handle.net/10891/osa:30166706-b2e3-4158-96d0-eff7601f9729