Proactive CSR: analytical hierarchy process and empirical assessment in the French context

"The main objective of this research is to study the determinants of the environmental commitment in France. 25 companies responded to a survey. The results show that the regulation constitutes a relevant vector of the environmental commitment of companies but it comes in a second order after t...

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Bibliographic Details
Main Authors: Ipag Business School, Achabou, Mohamed Akli, Dekhili, Sihem, Prince, Linda
Institution:ETUI-European Trade Union Institute
Format: TEXT
Language:English
Published: Paris 2014
Ipag
Subjects:
Online Access:https://www.labourline.org/KENTIKA-19110660124919388429-Proactive-CSR-analytical-hiera.htm
Description
Summary:"The main objective of this research is to study the determinants of the environmental commitment in France. 25 companies responded to a survey. The results show that the regulation constitutes a relevant vector of the environmental commitment of companies but it comes in a second order after the customer satisfaction. The search for legitimacy with the customers seems to be fundamental for the enterprises’ survival."
Physical Description:9 p.
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