Communicating Nanotechnology. Why, to whom, saying what and how? An action-packed roadmap towards a brand new dialogue. EUR 24055
"An appropriate social dialogue on nanotechnology needs open-minded, consistent and even audacious communication aiming to bring everyone in. Good governance depends on it, as the EC had already acknowledged robustly. The DG RTD, Directorate Industrial Technologies, is now firmly set to push th...
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| Institution: | ETUI-European Trade Union Institute |
| Format: | TEXT |
| Language: | English |
| Published: |
Luxembourg
2010
Publications Office of the European Union |
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| Online Access: | https://www.labourline.org/KENTIKA-19137380124919555629-Communicating-Nanotechnology.-.htm |
| Summary: | "An appropriate social dialogue on nanotechnology needs open-minded, consistent and even audacious communication aiming to bring everyone in. Good governance depends on it, as the EC had already acknowledged robustly. The DG RTD, Directorate Industrial Technologies, is now firmly set to push this bold principle towards building a broad consensus to support the EC’s policy on integrated, safe and responsible nanotechnology. So appropriate communication comes first, which must outline whom to address, saying what and how, in order to make people feel personally involved and eager to know more. All these issues are analysed, structured and packaged in chapters one to three under a new communication model that relates to citizens’ concerns and needs. Dialogue and engagement are the next, crucial phase. By building on knowledge and awareness of nanotechnology, this Communication Roadmap comes forward with a whole system of organised mechanisms designed to prepare the ground for very effective feedback and exchange with society. This represents the contents of chapters four and five which set out an ambitious scheme of implementation measures that tests the communications model’s efficacy to deliver its messages to millions of citizens. This communication exercise is expected to have two major, desirable effects: increasing the consensus between stakeholders, society and policymakers on EC decisionmaking about nanotechnology; and strengthening the image of the EC as an impartial, transparent and trustworthy communicator on nanotechnology. Innovation and creativity are of the essence here, and indeed the EC wants nanotechnology to speak, as a priority, the many expressive languages of web platforms, social networks, science centres, multi-platform media news or features and the open dialogue between scientists and citizens. On top of the conventional printed material, audiovisuals and event-related materials, the EC is now looking with special interest at the way art, design, music, theatre and films could enrich the communication of technology. In this sense, this Communication Roadmap feeds into the philosophy and principles set out by the European Year of Creativity and Innovation which has been its inspiration." |
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| Physical Description: | 188 p. Digital |